Practical guides on UTM tracking, campaign naming, and making sense of your marketing traffic.
Broken CONCATENATE formulas, silent typos, a file that freezes at 2,000 rows, and five conflicting copies on five laptops. Here is why the UTM spreadsheet eats itself at scale, and how to keep the grid without the wreckage.
Read the guideFive people, five spellings of facebook lined up like mugshots, and a report nobody trusts. Here is how to build a single source of truth for UTM tagging your whole team follows, without becoming the naming police.
Read the guideIs Facebook a source or a medium? Should ads be social, paid_social, or cpc? A cheat sheet you can nail to the wall for every platform, and why the medium quietly runs your whole GA4 report.
Read the guideA UTM is a small, vicious string of text that rats out where your visitors came from. Here is what each parameter confesses, how to build one that does not fall apart, and the mistakes that gut most tracking.
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